VRL's roadmap to successful political communications is simple to follow.
First, tap into your heart and why you are running for office. Then, start to get a handle on your values: what do you feel strongly about, what do you need to learn more about and what does the community value? Do this a few times! Next, craft your “first round message” then test your message against the “7 C’s of Campaign Messaging.”
Then, get ready for the fun part: turning your experiences into your expertise and telling your story. Since voters resonate more with our personal story more than our political platform, being able to tell a good story during your political speeches will get you further than any 5-point plan! (Quick Tip: Find someone who you think tells a good story…or a few people. Ask yourself, what makes them resonate with you and then emulate them!)
Of course, you must Practice! Practice! Practice! Tape yourself. It works. Get a trusted colleague (not a friend) to give you sound feedback and prepare to provide some great sound bites during every conversation.
Ready to get started? Take the next step:
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