Women are voting on the issues that are most important to them, as opposed to a candidate’s gender. The data from this survey and the 2016 election results bear this out and supports longstanding views that women are issue-based voters.

  • Seventy-nine percent said that when choosing between candidates, they do not take gender into account
  • 78 percent said that gender does not affect their likelihood of voting for someone; they look at all candidates equally and do not take gender into account
  • 60 percent said they didn’t think or weren’t sure if sexism played a role in the 2016 presidential election

American women are savvy voters that put issues ahead of considerations of gender. In this way, traditional messaging to women voters that exclusively prioritizes so-called “women’s issues” falls short.